![]() The venture’s most successful project, “ Minions: The Rise of Gru,” grossed $940 million worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures, most recently delivering this year’s $1.3 billion baby “ Super Mario Bros.” starring Chris Pratt and Anya-Taylor Joy. Meledandri, who founded the company and is responsible for two of the four highest-grossing animated franchises of all time, will be represented by a team including the agency’s co-chairman Bryan Lourd. The Minions are about the get the white glove treatment, as Variety has learned that CAA has signed Illumination CEO and prolific animation producer Chris Meledandri as a client. In these situations, the same tired gimmicks are used. ![]() There are some franchises, like Despicable Me, which started out with a solid premise but quickly grew dull as more and more installments were released. But not every franchise has the same luck with consistent creativity. Some franchises, such as the Marvel Cinematic Universe, churn out action-packed spectacles that feel brand new every single time. Movie franchises are built-in moneymakers for studios, especially if their intellectual property is already well known. Franchises like Alvin and the Chipmunks and Ice Age suffer from an overwhelming addition of characters, diluting the charm of the original trio and resorting to lazy slapstick humor. Characters like Lightning McQueen from the Cars franchise and Princess Poppy from Trolls follow predictable character arcs, resulting in unoriginal storylines. Some movie franchises, like Despicable Me and Smurfs, start out with a solid premise but quickly grow dull with repetitive installments.
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